Website Power Traffic - Increasing your website traffic

Increased Website Traffic Is Paramount To Website Success

The key to any successful website is traffic. You can have the greatest looking website in the world and if no one comes you might as well be invisible. In fact, you might be invisible. How do you increase your website traffic? The answer is very simple. Change your ranking in the major search engines, especially in Google so that you are ranking on the first page for keywords and phrases relevant to your website. Roughly 90% of all web traffic originates from search engines and of that 60-70% comes from Google. Although the answer is simple, the solution is not so simple. Read below for the steps necessary for website power traffic.

• Keyword Optimization
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Before you can capitalize upon the search engines and bring in the power traffic to your website you first need to know what keywords and phrases are most popular and are being typed in on a regular basis in the search engines that are relevant to your services or products. For example, maybe you sell fluffy dolls. You want everyone that is interested in a fluffy doll to find you. You believe you have the greatest fluffy dolls in the world. So you build a first class fluffy doll website. You hire someone to get you to the top of the major search engines for any search on fluffy dolls. But after spending a fortune you still don't have any power traffic coming to your website. That is because your website is not keyword optimized. If you had of hired a keyword optimizer they would have conducted a lot of research to determine the best keywords to optimize your site for. They would have informed you that last month only 170 people worldwide performed a search on Google for fluffy dolls. Now you know why you only received about 200 visits last month. At least you are getting most of the "fluffy doll" traffic.

However, your keyword optimizer would have pointed out that over 330,000 people searched Google last month for "plush toy". Since fluffy dolls qualifies as being relevant as a plush toy it would have made perfect sense to optimize your website for "plush toy". Now with some proper and professional search engine marketing if you could get into the top 30 of the index for a search on plush toy likely you could capture some of those 330,000 people that are searching for a plush toy. That is website power traffic.

• Website Optimization
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Web designers usually can design great websites. Website owners usually know what they want in a website and provide very specific instructions about the design. Sometimes we can be our own worst enemy. We may think our website is "optimized". There are thousands of people out there that will tell us how to "optimize" a website. We can pay hundreds or thousands of dollars for website optimization. But unless we are in the top 30 for keywords and phrases that are well searched and relevant to our success, it is all a moot point. Proper website optimization takes years of experience and requires a tremendous amount of industry level dedication because the rules are constantly changing. The only way to know for certain that your website is properly optimized is to see yourself ranking in the top thirty on those keywords and phrases that are being searched regularly and are integral to your success. And generally, the only way to achieve this is to hire a true professional, one that can prove their ability to optimize a website for top rankings on important keywords and phrases by showing you results of other sites they have optimized.

• Website Analytics
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Just because your website is well optimized, ranking at or near the top of major search engines on well trafficked keywords important to your success and receiving loads of traffic doesn't mean success. Without a two-way mirror into your website you are still blind to success. You need data to be well informed, You need to know where your visitors are coming from, what they are looking for, how long they stay on a page, what the path they travel through your site is and much more if you are to know what is necessary for your site to convert as many of your visitors as possible into a sale. Web analytics is the key. Your search marketer should explain this to you and provide you with a comprehensive web analytics program to assist you in being successful. And you should realize the importance of this tool and be willing to commit the necessary resources to take advantage of it. With proper web analytics you are now armed to take your website to the next level and actually convert your traffic to the highest possible dynamic.